{"id":2355,"date":"2021-02-09T10:14:00","date_gmt":"2021-02-09T07:14:00","guid":{"rendered":"https:\/\/www.vinka.fi\/?p=2355"},"modified":"2026-10-02T13:36:52","modified_gmt":"2026-10-02T10:36:52","slug":"meneva-poikkeuksellinen-kasvutarina","status":"publish","type":"post","link":"https:\/\/www.vinka.fi\/en\/meneva-poikkeuksellinen-kasvutarina\/","title":{"rendered":"Menev\u00e4 \u2013 an exceptional growth story"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Vinka and Menev\u00e4 have worked closely together for several years in a successful, mutually beneficial partnership. What lies at the core of that collaboration?<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fast, profitable growth<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Menev\u00e4's growth story is exceptional in the Finnish taxi market. In a short time its business has multiplied, and its fleet has grown from dozens of vehicles to thousands. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menev\u00e4's brand is built around good customer service and responsibility. In business, Menev\u00e4 can be summed up in one word: bold. It has not been afraid to take on challenges bigger than itself, and the workload that comes with them.\nMenev\u00e4's strategy has been to win new business through public tenders and, on the back of that success, build a broader business. A key reason for its success is strong cost competitiveness, which Menev\u00e4 has built through, among other things, smart technology choices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitiveness through technology<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What sets Menev\u00e4 apart from competitors is its ability to deliver service more efficiently while looking after drivers' earnings and a high standard of customer service. As a result, drivers are doing better than before, while the total cost of producing the service has fallen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menev\u00e4's operating environment ranges from the long distances of Lapland to the congestion of the Helsinki region. It runs very different kinds of taxi services: alongside regular consumer rides, Menev\u00e4 works in areas such as healthcare transport and goods delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menev\u00e4 is a long-standing Vinka partner. Vinka's role is to create the conditions for the most efficient possible operation of very different services in changing circumstances.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The efficiency of Vinka's platform is based on its ability to build an extremely precise digital picture of the operation. Where a traditional taxi system sees the situation as a snapshot in time \u2013 cars are either free or busy \u2013 Vinka's picture is \"three-dimensional\". The platform knows where cars are heading and when they will be available. This means jobs can be allocated to cars before their previous task ends, and their future location can be used to find the optimal solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of this situational picture sits a very versatile toolkit, which lets operators focus optimisation on what matters most to the customer. In Lapland, for example, after long trips of up to 450 kilometres it is important to find return trips that bring cars back to their home areas, whereas in Helsinki the aim is to build seamless chains from one trip to the next. This ensures there are enough vehicles even at times of high demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The results have been significant: in Lapland, for example, Menev\u00e4 was able to run the same trips, without compromising service quality, with a fleet 33% smaller than its competitor's.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The platform as an enabler<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vinka's starting point is that technology should support and enable a business, not force it into a particular mould or, at worst, get in its way. Vinka's platform makes it possible to build entirely new business models alongside traditional taxi operations, for example shared rides or scheduled route services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vinka helps its partners punch above their weight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Menev\u00e4 is a Finnish transport and taxi company offering taxi services across Finland. Menev\u00e4 operates as a dispatch service that connects customers with taxi entrepreneurs, providing taxi services for passenger transport, businesses and the public sector, among others.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Menev\u00e4 is one of the largest taxi dispatch companies in Finland, and its operations cover several cities and regions. Menev\u00e4 is known in particular for working with many independent taxi entrepreneurs and giving them a platform to reach customers. More information:&nbsp;<a href=\"http:\/\/www.meneva.fi\/\">www.meneva.fi<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Menev\u00e4's growth story is exceptional in the Finnish taxi market. In a short time its business has multiplied, and its fleet has grown from dozens of vehicles to thousands.<\/p>\n<p>In business, Menev\u00e4 can be summed up in one word: bold. It has not been afraid to take on challenges bigger than itself, and the workload that comes with them.<\/p>","protected":false},"author":2,"featured_media":2357,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asiakas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Menev\u00e4 - poikkeuksellinen kasvutarina - Vinka<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vinka.fi\/en\/meneva-poikkeuksellinen-kasvutarina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menev\u00e4 - poikkeuksellinen kasvutarina - Vinka\" \/>\n<meta property=\"og:description\" content=\"Menev\u00e4n kasvutarina on poikkeuksellinen suomalaisessa taksimarkkinassa. Menev\u00e4n liiketoiminta on kasvanut lyhyess\u00e4 ajassa moninkertaiseksi ja autom\u00e4\u00e4r\u00e4 noussut kymmenist\u00e4 tuhansiin. Liiketoiminnassa Menev\u00e4\u00e4 voi kuvata ytimekk\u00e4\u00e4sti termill\u00e4 \u201crohkea\u201d. Menev\u00e4 ei ole pel\u00e4nnyt tarttua kokoaan suurempiin haasteisiin ja niiden mukanaan tuomaan ty\u00f6m\u00e4\u00e4r\u00e4\u00e4n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vinka.fi\/en\/meneva-poikkeuksellinen-kasvutarina\/\" \/>\n<meta property=\"og:site_name\" content=\"Vinka\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-09T07:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T10:36:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vinka.fi\/wp-content\/uploads\/2026\/09\/Airport-1200x800_optimized_4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"peitsa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"peitsa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vinka.fi\\\/meneva-poikkeuksellinen-kasvutarina\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vinka.fi\\\/meneva-poikkeuksellinen-kasvutarina\\\/\"},\"author\":{\"name\":\"peitsa\",\"@id\":\"https:\\\/\\\/www.vinka.fi\\\/#\\\/schema\\\/person\\\/206fa5f03c830327945187b124713724\"},\"headline\":\"Menev\u00e4 &#8211; 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