{"id":2378,"date":"2024-08-23T12:15:00","date_gmt":"2024-08-23T09:15:00","guid":{"rendered":"https:\/\/www.vinka.fi\/?p=2378"},"modified":"2026-10-02T15:43:58","modified_gmt":"2026-10-02T12:43:58","slug":"vinka-auttaa-menevaa-menestymaan-lapissa","status":"publish","type":"post","link":"https:\/\/www.vinka.fi\/en\/vinka-auttaa-menevaa-menestymaan-lapissa\/","title":{"rendered":"Vinka helps Menev\u00e4 taxis to beat the odds and succeed in Lapland"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Menev\u00e4 \u2013 the fastest growing taxi company in Finland \u2013 broke the news in a very positive fashion with the launch of their latest health care transportation operation in the middle of the freezing winter of Finnish Lapland. In YLE (the Finnish national broadcasting company) <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/yle.fi\/uutiset\/3-11778895\">news<\/a> (Finnish only) the focus is on the somewhat unexpected success of Menev\u00e4 in Lapland.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to win the operation, Menev\u00e4 offered a lower price and reduced the fleet size by 100 vehicles while promising a more optimised operation to the remaining drivers with shorter waiting times and less dead mileage. The move was widely criticised by the local taxis but now, after a month and a half of operation, Menev\u00e4 gets praising both from the customers and the drivers. According to the YLE news the driver quotes are very positive:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The service works even though Menev\u00e4 dropped fleet size significantly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drivers get very little dead mileage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drivers are getting paid well despite the lower price per km.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Service is working better and is more flexible than with the previous operator.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Menev\u00e4\u2019s secret sauce is Vinka\u2019s optimised dispatch. In Lapland the operational landscape is exceptionally difficult: rides can be long \u2013 up to 450 km \u2013 but at the same time there are local and very short rides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge is to make sure no-one needs to go home empty handed because one empty return can ruin the whole day\u2019s earnings for the driver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The dispatch automation model used in Lapland is very different to that used in Helsinki metropolitan area but with Vinka\u2019s ground breaking dispatch platform the two can reside side by side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information about Vinka\u2019s optimised dispatch: info@vinka.fi<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/meneva.fi\/en\" target=\"_blank\" rel=\"noopener\"><em>Menev\u00e4<\/em><\/a> <em>is a Helsinki based taxi company expanding rapidly around Finland. Menev\u00e4 has currently more than 1000 taxis from Helsinki to Lapland. Menev\u00e4 is also well known for its efforts to advance equality: all Menev\u00e4 taxis are discrimination free zones.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Menev\u00e4 \u2013 the fastest growing taxi company in Finland \u2013 broke the news in a very positive fashion with the launch of their latest health care transportation operation in the middle of the freezing winter of Finnish Lapland. In YLE (the Finnish national broadcasting company) news (Finnish only) the focus is on the somewhat unexpected success of Menev\u00e4 in Lapland.<\/p>","protected":false},"author":1,"featured_media":2399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yritys"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vinka auttaa Menev\u00e4\u00e4 menestym\u00e4\u00e4n Lapissa vastoin odotuksia - Vinka<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vinka.fi\/en\/vinka-auttaa-menevaa-menestymaan-lapissa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vinka auttaa Menev\u00e4\u00e4 menestym\u00e4\u00e4n Lapissa vastoin odotuksia - Vinka\" \/>\n<meta property=\"og:description\" content=\"Menev\u00e4 \u2013 Suomen nopeimmin kasvava taksiyhti\u00f6 \u2013 nousi uutisiin eritt\u00e4in my\u00f6nteisess\u00e4 valossa, kun se k\u00e4ynnisti uusimman terveydenhuollon kuljetusoperaationsa keskell\u00e4 Lapin paukkupakkasia. Ylen uutisessa keskityt\u00e4\u00e4n Menev\u00e4n hieman yll\u00e4tt\u00e4v\u00e4\u00e4n menestykseen Lapissa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vinka.fi\/en\/vinka-auttaa-menevaa-menestymaan-lapissa\/\" \/>\n<meta property=\"og:site_name\" content=\"Vinka\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-23T09:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T12:43:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vinka.fi\/wp-content\/uploads\/2026\/09\/image_lappland.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"emma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"emma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.vinka.fi\\\/vinka-auttaa-menevaa-menestymaan-lapissa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.vinka.fi\\\/vinka-auttaa-menevaa-menestymaan-lapissa\\\/\"},\"author\":{\"name\":\"emma\",\"@id\":\"https:\\\/\\\/www.vinka.fi\\\/#\\\/schema\\\/person\\\/427f68d01158a49bfb4a3de65894e6c0\"},\"headline\":\"Vinka auttaa Menev\u00e4\u00e4 menestym\u00e4\u00e4n Lapissa vastoin odotuksia\",\"datePublished\":\"2024-08-23T09:15:00+00:00\",\"dateModified\":\"2026-10-02T12:43:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.vinka.fi\\\/vinka-auttaa-menevaa-menestymaan-lapissa\\\/\"},\"wordCount\":261,\"publisher\":{\"@id\":\"https:\\\/\\\/www.vinka.fi\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.vinka.fi\\\/vinka-auttaa-menevaa-menestymaan-lapissa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.vinka.fi\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/image_lappland.jpg\",\"articleSection\":[\"Yritys\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.vinka.fi\\\/vinka-auttaa-menevaa-menestymaan-lapissa\\\/\",\"url\":\"https:\\\/\\\/www.vinka.fi\\\/vinka-auttaa-menevaa-menestymaan-lapissa\\\/\",\"name\":\"Vinka auttaa Menev\u00e4\u00e4 menestym\u00e4\u00e4n Lapissa vastoin odotuksia - 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